icon
Free Delivery on orders over £50
icon
Free Same Day Click and Collect
icon
Trustpilot Reviews
icon
No Account Required to Buy
CDC Logo
  • Paints

    Interior

    • Wall & Ceiling Paints
    • Wood & Metal Paints
    • Varnish, Stains & Oils
    • Floor Coatings
    • Primers & Undercoats

    Exterior

    • Masonry Paints
    • Varnish, Stains & Oils
    • Decking
    • Shed and Fence
    • Wood and Metal Paints
    • Cladding Paints
    • Primers & Preparation

    Specialist

    • Scrubbable Paints
    • Mould inhibiting Paints
    • Anti Bacterial Paints
    • Air Purifying Paints
    • Problem Solving Paints
    • Flame Retardant Paints
    • Specialist Floor Paint
    • Hammer Finish

    Shop All Brands

    • Crown Trade
    • Sandtex
    • Sadolin
    • Macpherson
    • Zinsser
    • Coo-Var
    • Crown DIY Paints
    • Smith and Roger
    • See More
  • Tools

    Preparation

    • Masking & Tapes
    • Fillers and Caulk
    • Sanding and Abrasives
    • Dust Sheets and Rolls
    • Wood Repair
    • Floor Protection
    • Adhesives

    Application

    • Paint Rollers
    • Paint Brushes
    • Paint Containers
    • Extension Poles
    • Scapers, Knives and Blades
    • Wallpapering Tools

    Finishing & Cleaning

    • Solvents & Strippers
    • Cleaning
    • Coving & Mouldings

    Shop All Brands

    • Crown Decorating Centres
    • Hamilton Decorating Tools
    • Purdy Decorating Tools
    • ProDec
    • Osmo
    • Frogtape
    • Q1 Masking Tape
    • Indasa
    • See More
  • Equipment

    Decorating

    • Paint Spraying Equipment
    • Ladders & Steps
    • Sanding Equipment

    Clothing

    • Workwear and PPE

    Shop All Brands

    • Crown Decorating Centres
    • ProDec
    • Wagner Paint Sprayers
    • Mirka
    • Blackrock
  • Colours
News
Account Sign In
icon-go-back Back to Interior
  • Paints
  • Interior
  • Primers & Undercoats

Primers and Undercoats

Filter by

Brands

crown trade
macpherson
zinsser

Finish

Matt
Undercoat

Range

AllCoat Water Based
B-I-N
Bullseye 1-2-3
Cover Stain
Crown Trade Acrylic Primer Undercoat
Crown Trade Aluminium Wood Primer
Crown Trade Covermatt Drywall Primer
Crown Trade Fastflow Quick Dry Primer Undercoat
Crown Trade Full Undercoat
Crown Trade Next Generation Plus Undercoat
Crown Trade Red Oxide Primer
Crown Trade Universal Metal Primer
Grade 1
Macpherson Quick dry Acrylic Primer Undercoat
Macpherson Undercoat
PX3 All Purpose Primer
PX4 All Purpose Primer

Size

500ml
1L
2.5L
5L
10L

19 Products

FAST
VIEW
Covermatt Drywall Primer
Crown Trade Covermatt Drywall Primer

10L

Crown Trade Covermatt Drywall Primer is specially formulated for levelling out surface porosity on dry lined walls and ceilings. It can also be used as a mist coat for new plaster where access to water is difficult.

From

£49.80
£41.50 (excl.VAT)
Crown Trade Covermatt Drywall Primer is specially formulated for levelling out surface porosity on dry lined walls and ceilings. It can also be used as a mist coat for new plaster where access to water is difficult.
10L | 1 Colour
FAST
VIEW
CrownTrade PX3 All Purpose Primer

1L

For problem surfaces

From

£21.00
£17.50 (excl.VAT)
Solvent based, adhesion promoting primer for interior & exterior use.
1L • 5L | 1 Colour
FAST
VIEW
Crown Trade PX4 All Purpose Primer

1L

Problem solver for interior and exterior use

From

£24.00
£20.00 (excl.VAT)
Water- based primer for difficult surfaces.
1L • 5L | 1 Colour
FAST
VIEW
Fastflow Quick Dry Primer Undercoat
Crown Trade Fastflow Quick Dry Primer Undercoat

More options available

For interior and exterior use

From

£27.00
£22.50 (excl.VAT)
Crown Trade Fastflow Quick Dry Primer Undercoat is a water-based primer undercoat with excellent coverage and quick drying properties, specially formulated for use with Crown Trade Fastflow Quick Dry Gloss to achieve a smooth gloss finish.
1L • 2.5L • 5L | 2 Colours + Colour Mixing
FAST
VIEW
Full Undercoat
Crown Trade Full Undercoat

More options available

A high quality undercoat for use over correctly prepared and primed joinery and metal.

From

£20.81
£17.34 (excl.VAT)
A high quality undercoat for use over correctly prepared and primed joinery and metal.
1L • 2.5L • 5L | 3 Colours
FAST
VIEW
Next Generation Plus Undercoat
Crown Trade Next Generation Plus Undercoat

More options available

Next Generation Plus Undercoat is a high quality undercoat which boasts superior levelling properties and excellent gloss hold-out.

From

£24.96
£20.80 (excl.VAT)
Next Generation Plus Undercoat is a high quality undercoat which boasts superior levelling properties and excellent gloss hold-out.
1L • 2.5L • 5L | 1 Colour
FAST
VIEW
Acrylic Primer Undercoat
Crown Trade Acrylic Primer Undercoat

More options available

An economical quick drying general purpose primer/undercoat, suitable for interior wood and suitably prepared metal.

From

£24.00
£20.00 (excl.VAT)
An economical quick drying general purpose primer/undercoat, suitable for interior wood and suitably prepared metal.
1L • 2.5L • 5L | 1 Colour
FAST
VIEW
Red Oxide Primer
Crown Trade Red Oxide Primer

5L

An economical red oxide paint specially formulated for the protection of interior and exterior metalwork.

From

£142.48
£118.73 (excl.VAT)
An economical red oxide paint specially formulated for the protection of interior and exterior metalwork.
5L | 1 Colour
FAST
VIEW
Universal Metal Primer
Crown Trade Universal Metal Primer

1L

For ferrous and non-ferrous metals

From

£33.31
£27.76 (excl.VAT)
A top quality metal primer for use on most ferrous and non-ferrous metals, alloys and suitably prepared galvanised steelwork.
1L • 5L | 1 Colour
FAST
VIEW
Aluminium Wood Primer
Crown Trade Aluminium Wood Primer

2.5L

Designed for interior and exterior priming of hardwoods, resinous softwoods and wood treated with wood preservative.

From

£72.92
£60.77 (excl.VAT)
Designed for interior and exterior priming of hardwoods, resinous softwoods and wood treated with wood preservative.
2.5L | 1 Colour
FAST
VIEW
Undercoat
Macpherson Undercoat

More options available

Tradition solvent based undercoat

From

£14.22
£11.85 (excl.VAT)
Macpherson Undercoat helps you get the most from Macpherson Gloss.
1L • 2.5L • 5L | 1 Colour
FAST
VIEW
Macpherson Quick dry Acrylic Primer Undercoat
Macpherson Quick dry Acrylic Primer Undercoat

More options available

Interior quick dry primer

From

£20.33
£16.94 (excl.VAT)
Low odour, water-based primer.
1L • 2.5L • 5L | 1 Colour
  • 1
  • 2

Primers & Undercoats for Interior Walls, Wood & Problem Surfaces

A high-quality primer or undercoat is essential for achieving a smooth, long-lasting finish. Whether you’re working on new plaster, bare timber, or a previously painted surface, using the right preparation products helps promote adhesion, even out absorption, and prevent future paint failure.

What is a Primer?

Primers create a base layer that seals porous surfaces and improves the bond between the substrate and your chosen topcoat. They’re especially important on:

  • New or bare plaster
  • Fresh timber or MDF
  • Problem surfaces that have stains, patches, or glossy finishes

Explore our full range of interior wall and ceiling paints to find the perfect topcoat to pair with your primer.

Primers for Wood vs Walls

Use a specialist wood primer for skirting boards, architraves, and interior trim. These primers are formulated to penetrate timber, prevent tannin bleed, and provide a perfect base for gloss, satin, or eggshell trim paints.

For walls, one of the most reliable options is Crown Trade Covermatt Drywall Primer, which is ideal for new plaster, plasterboard, and high-absorption areas.

Make sure surfaces are clean and dry before application, and lightly sand glossy areas to create a surface key.

Stain-Blocking & Problem-Solving Paints

For surfaces affected by water stains, smoke damage, or general discolouration, we recommend Crown Trade PX3 or PX4 primers. These specialist products block persistent stains and provide a stable base for finishing coats. Unlike general emulsions, they are formulated specifically for stain suppression and adhesion to tough substrates.

Always pair with appropriate decorating tools to ensure surfaces are smooth, stable, and paint-ready.

image
Shop Online
  • Paints
  • Tools & Accessories
  • Equipment
  • Colour accuracy
Ordering
  • Delivery
  • Click & collect
  • Returns and Refunds
  • Customer relations
  • Find a store
About Us
  • ESG Programme
  • Carbon Reduction
  • Hempel Foundation
  • Careers
  • Gender Pay Gap
  • Modern Slavery Statement
  • Accessibility Statement
Useful Links
  • Trustpilot Reviews
  • Architects & Designers
  • DIY Shoppers
  • Sadolin
  • Sandtex
  • Contact Us
  • Logo About us
  • Logo Find a stocklist
  • Logo Help & FAQs
  • Logo Delivery & returns
© 2026 Crown Paints
  • Cookie Declaration
  • Privacy Policy
  • Terms & Conditions
  • Sitemap
  • Legal Notice
  • icon-facebook
  • icon-youtube